PRESENTATIONS
Who Are U?:

University Branding and Intercollegiate Athletics.  Presented at the October 2011 Sport Marketing Association Conference, Houston, TX by R.P. Mathner, L. Gregg, & J. Beck. INTERNATIONAL (2011) by Lee, J., Gregg, E., Beck, J., Cianfrone, B., Keshock, C., &, Mathner, R.P..